Henry Ford once said, “The man who stops advertising to save money is like the man who stops the clock to save time.” Many dentists do not advertise and others believe that marketing is too expensive. However, there are ways to advertise that cost less while also creating goodwill within the community. This presentation will identify simple, low cost marketing efforts that generate brand awareness and establish a human connection with the public.
Learning Objectives:
Explore cost effective, efficient and service-oriented ways to create brand awareness.
Develop increased awareness to the community of beneficial services in a simple, personable manner.
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